While trade show attendance isn't roaring back, it is certainly recovering. Bloomberg reports that "Nationwide, about 11.5 million professionals attended business-to-business trade shows in the U.S. last year, a 55% jump over 2020." Pre-pandemic attendance (2019) was at 35.3 million, so there is a bit of ground to make up.
With this recovery there will be a need to stand out. Below are 4 types of videos you can use at your next event to lure potential customers and get them interested in checking out your exhibit.
PRODUCT VIDEOS
These are designed to showcase a specific product that your business sells. This type of video highlights all of the product's key features and the benefits it can offer to your customers. It also explains how the product works and shows examples of people incorporating it into their daily lives. The best product videos are highly engaging and help to bring awareness to your business and your products. They get people more interested in learning about what you have to offer and do a great job of pulling them over to your trade show booth.
EXPLAINER VIDEOS
This type of video explains to your audience how they can use your product or service to solve a specific problem. It answers frequently asked questions and provides your audience with knowledge that empowers them to act and start improving their lives. Unlike product videos, which typically need regular updates and improvements to your products, explainer videos are timeless.
TESTIMONIALS
These are powerful marketing tools that show your audience how your products can improve their lives. When people see others talking about how a particular product made a difference for them, they're often more inclined to invest in that product themselves. At the very least, they'll be a bit more curious about what it is and how it works. Testimonials are great for a trade show where attendees are constantly walking by your booth. If they see people who remind them of themselves on a video screen, they'll naturally be interested in stopping by to see what you're offering.
COMPANY CULTURE VIDEOS
This type of video refers to the mission and values of a company, as well as the behavior and attitude of its employees. A company culture video highlights the specific culture of your business and what it offers to its employees and its customers. The best company culture videos show some personality and provide insight into what goes on behind the scenes. These videos help attendees at tradeshows get a better idea of what your business is all about and what your work environment is like. In general, people like to support businesses that have a positive company culture. Showcasing this in a video is an effective way to draw people to your booth and make a good impression.
Take your trade show exhibit to the next level with video marketing. The 4 types of videos listed above are great starting points to help you get people interested in your business and draw them to your booth.
