In today's digital age, videos have become a powerful tool for businesses to engage their audience, promote products or services, and build brand awareness.
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No doubt that video is important. Based on our poll results, 23% of the respondents said they have difficulty creating an effective video marketing strategy. Since your audience is likely spending a third of their time watching videos, it might make sense to have a strategy.
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We first need to recognize that sales and marketing alignment is a shared system of communication, strategy, and goals. This shared system enables marketing and sales to operate as a unified organization.
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While trade show attendance isn't roaring back, it is certainly recovering. With this recovery there will be a need to stand out. Here are 4 video ideas you can use to lure potential customers to check out your exhibit.
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It can be hard to know where to start when creating a B2B video marketing budget, especially if you are trying to plan ahead.
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Short-form videos will drive traffic from new users, long-form videos are better for brand loyalty. Shorter videos will get more engagement and show up on new users' feeds. But longer videos will be the backbone of your business.
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Because we produce a lot of training and demonstrations videos for companies, we are sometimes asked what the pros and cons are of using AI voice versus a human voice as a way to reduce the overall cost of production of certain projects.
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The editing process can drastically change and enhance a video’s general quality. The importance of video editing cannot be understated as to why it is a core component of any video marketing strategy.
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Videos give email campaigns an element of interactivity that can intrigue, entertain, and even teach your subscribers in ways that the written word can’t.
This means better subscriber engagement, higher click-through rates, and higher conversion rates.
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With a good video team, it is possible to overcome the nervousness of being in front of the camera. Once you do, you’ll actually start to enjoy yourself. Once you start enjoying yourself, people will want to listen to you and find out more.
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After our last blog about length of B2B and B2C videos, clients and prospects asked, what is the optimum length for different types of social media videos?
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Clients and prospects are always asking, what is the optimum length for different types of videos for my business? The rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it.
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Adding video content gives you a serious edge. With it, your press releases have a much better chance of making a lasting impression on anyone who reads them.
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Coming up with video content to produce isn’t always easy. Clients are always asking for different ways to use video as part of their strategy. This list of campaign video ideas for content will help you mix things up and drive more engagement–and hopefully more reach and conversions–for your campaign.
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One of the great things about QR codes is that they can add a new dimension to printed materials by sending users directly to video that complements the printed piece.
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Airxchange stands behind the quality and longevity of their products, they wanted to create a series of videos with the same level of professionalism for their technicians while freeing up the customer service team.
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There has never been a time in digital marketing's history that has seen this much importance on visual engagement. And as time moves forward its importance increases.
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The goal of a good recruitment video is to show potential candidates what life would be like if they worked for your company. This is something that cannot be learned over the phone or even in a single in-person interview.
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Linzer Productions pitched the idea to create a series of educational videos that would reach Bixby International's target audience and talk to them at their level. It needed to be visually interesting and supply more information than a standard pitch, a sales tool without being a hard sell.
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All businesses are facing challenging times as the economic impact of the pandemic. And when faced with challenges like this, it's time to prepare your business for the long haul. In other words, we need to work smarter, and be ready to tackle the challenges ahead.
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